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POSTED ON May 9, 2024  - POSTED IN Key Gold Headlines

While gold bullion is most often sold in bar or 1oz coin form, the Korean retail market is benefitting from gold’s latest success with a very atypical marketing strategy. It has been traditionally thought that investors prefer larger increments of bullion because they simplify calculations and have a lower transaction cost than buying the same amount of gold in smaller increments. Demand for traditional bars and coins in South Korea rose 27% year on year, but the most interesting development arises from South Korean vending machines and convenience stores. 

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