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Fun on Friday: You Snooze, You Lose

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Well, you missed out. You could have been $100,000 richer. But you didn’t plunk down $25 for a map. And you’re probably not in Canada.

Too bad. As my dad used to say, “When you snooze, you lose.”

But a few people did cash in on a treasure hunt up in the Great White North. And those folks are $100,000 better off for their efforts.

A company called GoldHunt launched treasure hunts in Vancouver, Calgary, and Edmonton. For $25, you could buy and a map, and for $20 more, you could get a map that included clues. The payoff – $100k in gold and silver.

A family in Edmonton found the treasure there in just 20 hours. It took the other folks a bit longer. The Vancouver treasure was the last to be unearthed. It took Marko Cerda just over a week to figure out the clues and dig up the chest.

So, who is running this operation? Well, nobody really knows.  The company has a spokesperson – Chris Cromwell. But he’s pretty tight-lipped about who is behind the venture. He told the Calgary Herald that GoldHunt is made up of a small group of “less than a dozen” people who came up with the idea “less than 60 days ago.” He said the group that started the privately owned company is made up of private investors and friends who wish to remain anonymous.

Apparently, the treasure hunt was met with a little skepticism initially. After Jeff Larue found the Edmonton treasure, Cromwell took a bit of an “I told you so,” tone.

“We’ve had a lot of people say it’s a scam, it’s too good to be true. To all those people, I hope you can realize this is the real deal — Jeff is a real person and it’s amazing to see his life has been transformed with this.”

I have to admit, I probably would have been among the skeptics. I mean, some web site sprouts up and wants me to pay $25 for a “treasure map?” Well, I’m probably not doing that. First off, I’m cheap. Second, I am overly cynical and suspicious.

This may explain why I haven’t found any buried treasure and my life isn’t transformed.

Anyway, good for the folks that found the treasure. But you know who I think really cashed in on this? The “private investors and friends who wish to remain anonymous.”

According to the website, GoldHunt is gearing up for more treasure hunts. That tells me those folks probably made bank on the first three. Unless they are really dumb, I doubt they would go another round if they hadn’t raked in a little treasure of their own.

And think about it – despite the reported skepticism, there are an awful lot of people out there who are going to jump in on any get-rich scheme. Cromwell said he didn’t know how many maps the company sold – but I bet it was the proverbial Sh– load.

I know a lot of folks out there will be a little jealous of the people who found the treasure. They’ll daydream for a bit and imagine what it would be like to dig up a chest of gold and silver. I get that. I can easily put myself in that scenario – other than the fact that I am a horrible puzzle solver and have about zero chance of ever winning such a contest. Nevertheless, I get the appeal. But you know who I’m really jealous of? The people who figured out that they could invest $300K in some gold and silver, bury it and then sell maps to the general public. They are the ones with the biggest chest full of treasure right now!

If only I had thought of that.

But – again – like my dad said, “When you snooze, you lose.”

Now, odds are, you aren’t going to dig up a chest of gold and silver. For most of us, there is no get rich quick scheme. But you can get rich slow. And that’s not such a bad option either. Invest in gold and silver today and you will likely see your wealth increase over time. You can call a SchiffGold precious metals specialist today to learn more about that. And they won’t even charge you extra for clues! Dial 1-888-GOLD-160 today!

Fun on Friday is a weekly SchiffGold feature. We dig up some of the off-the-wall and off-beat stories relating to precious metals and share them with you – with tongue firmly planted in cheek. Click here to read other posts in this series.

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About The Author

Michael Maharrey is the managing editor of the SchiffGold blog, and the host of the Friday Gold Wrap Podcast and It's Your Dime interview series.
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