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Fun on Friday: Hard Rock Cafe Goes for Gold

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From time to time, I write about gold-covered food. Why? Because it’s a thing – a weird thing. It involves gold – which is what we do here. It comes up a lot in my daily Google searches for gold news. And did I mention I find it kind of weird?

Really, I don’t understand the thrill of eating gold. I like to invest in gold. I like to wear gold. I like to look at pretty golden things. But eat gold? Nah. Really, it’s a hard pass for me. (There’s a joke there that I’m not going to explain – just think about it a second…hard pass.)

I do kind of get the appeal though. A lot of people like to eat gold because it makes them feel like they’ve made it. It makes them feel rich and decadent. If you can afford to eat gold, well, you must have “arrived.”

For the most part, it’s a hoity-toity kind of thing, at least in my mind. For instance, a couple of months ago, I told you about a French artist who covered an entire meal in gold and called it “art.” Do you see what I’m getting at? It’s high-society. It’s swanky.  It’s Rolls Royce and caviar.

But it appears golden food is going more and more “common man.” We’re talking golden food for the average Joe and Jane. I don’t just mean blue-collar food served by some high-priced, ritzy restaurant like the gold-covered chicken wings created by Jonathan “Foodgōd” Cheban. I mean legit gold-covered food from a place you and I might just go hang out.

As in hamburgers from Hard Rock Cafe.

Yup. Tourist bar food has gone high-end.

The 24-karat Gold Leaf Steak Burger was introduced as part of the Hard-Rock’s new menu that launched June 14. You can pick one up for $24.99 at the Times Square restaurant. The restaurant called it a “first-of-its-kind burger with bling.” It’s made with a 1/2 lb patty covered in 24-karat edible gold leaf.

Business Insider wasn’t particularly impressed.

“It’s a pretty satisfying cheeseburger with a thick, juicy patty and a pleasant bun. The potato bun was an excellent vehicle for the meat’s juices. But the toppings were just OK, and the gold had no flavor. Typically, gold leaf food is designed to feature the garnish. This felt like suboptimal use of such a visual (and expensive) ingredient.”

In fact, the folks at Business Insider seemed to think the Hard Rock’s regular “Legendary Burger” was better.

It has bacon.

I can’t imagine how they could be wrong.

But if you want to be able to say, “I ate gold,” (and I don’t) the Gold Leaf Steak Burger is for you. As a Hard Rock press release said, “What could be more indulgent than a burger with gold in it?”

Now, between you and me – indulgent isn’t worth $7. Especially if I don’t get bacon.

And by the way – despite the photo that came with the Hard Rock Cafe press release, the burger is not served on a guitar. So, there’s that.

But if feeling indulgent while you eat a hamburger is your thing, definitely head out to the Hard Rock.

If owning gold and keeping it outside of your digestive system is more your speed, then you can just call a SchiffGold precious metals specialist at 1-888-GOLD-160. But I’m sorry, they won’t give you bacon either with your gold either.

Fun on Friday is a weekly SchiffGold feature. We dig up some of the off-the-wall and off-beat stories relating to precious metals and share them with you – with tongue firmly planted in cheek. Click here to read other posts in this series.


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About The Author

Michael Maharrey is the managing editor of the SchiffGold blog, and the host of the Friday Gold Wrap Podcast and It's Your Dime interview series.
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